Viztrak
Mileage capture and routing optimization for traveling medical professionals
Overview
Viztrak is an all-in-one solution for tracking mileage, creating reports, and route optimization aimed at medical professionals who make multiple, daily home visits.
The Problem
Medical professionals who make home visits can get compensated for mileage. However, the process for tracking miles, reporting them and getting reimbursed creates a lot of stress and friction.
There is no all-in-one mobile solution that optimizes routes with multiple stops, tracks mileage and creates reports. Many times, the mileage is calculated and input manually into antiquated software, which creates more work and frustration for the user.
The Solution
Viztrak was created to meet the needs of the user, reducing unnecessary stress induced by the lack of all-in-one mobile solution for tracking mileage, optimization routes and creating reports. This solution would take the pressure off tracking miles and allow the focus to stay on what really matters—their patients.
The Process
Research
Interviews
Interviews were conducted to gain insights on the users needs and uncover what pain points they were experiencing throughout their day.
Empathy Maps
During the interview process, I discovered the majority of users would fall into two different categories—fairly calm and extremely stressed. To visualize the qualitative data collected from the interviews I created empathy maps that describe two different types of users.
Affinity Mapping
To find commonalities in the potential users, I created an affinity map of the interview responses. I grouped related answers into broader topics/problems/insights, which I could then use to synthesize the users needs and goals.
Insights:
- The user is too busy to track and calculate mileage on a daily basis.
- Users use their mileage reimbursement to budget for expenses.
- The user groups their appointments by location.
- The users scheduled stops are likely to change throughout the day.
- The user doesn’t want to be consumed with work when they are with their family.
Needs:
- The user needs to automatically track mileage and log each stop throughout their day.
- Users need to check the amount they will get reimbursed and when they will get it.
- The user needs to their daily route to be optimized for good time management.
- The user needs to add or remove stops from their route.
- The user needs mileage reports to be generated automatically in order to focus on what is important.
Persona & Journey Map
After analyzing the data, I had a better idea of who the target audience was, what their goals, needs and problems were and how they move throughout their day. To bring this data to life, I created personas and a journey map to illustrate where the
POV and HMW Statement
Based on the Empathy Maps, I creating a "Point-of-View" (POV) to help define the most common problems that should be focused on. A and "How Might We" (HMW) statement was also used to help brainstorm and ideate on possible solutions.
Market Research
I researched existing apps to see if the solution already existed and to find any gaps where a new product might be able to solve the users most common problems.
Wireframes
Using all of the data gathered so far, I started creating low-fidelity paper wireframes to work through the user flow.
Prototypes
Based on the paper wireframes, I built a high-fidelity mockup of the app using Adobe XD.
Key Takeaways
- Understanding and empathizing with the user is an integral part of creating a successful product.
- Design thinking helps remove biases, keeps the focus on the end user and come up with creative solutions to a problem.
- Further user testing with users and iterating on the design would be necessary before bringing it to market.